Yankee Candle trials security tags in garden centres

Yankee Candle is investigating loss prevention techniques with the start of a Source Tagging Trial at a national garden centre chain this August.

Source Tagging is the application of a security tag at the point of source, rather than by a retailer.

Garden centres are popular places to buy the brand. Yankee Candle will be using a security tag on its products which is "difficult to detect and remove yet securely positioned to ensure no aesthetic implications for the consumer".

Full results from both the trial and a Security Evaluation Project, which is headed by security expert Jeremy Davies, will be released later this year.

Yankee wholesale director David Crawford said: "Early results in the Security Evaluation investigation have revealed some key findings and statistics which we can greatly use to the benefit of our retailers.

"This Source Tagging trial is one aspect of the evaluation and so far it’s proving extremely favourable. Although we can’t reveal full details, I can say that this is the start of a new era for Yankee Candle retailers, one in which they are supported through investment, research and, importantly, results."


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