Yankee Candle launches fragrance finder app

The App will be available via Facebook and the Yankee Candle website and takes customers through a series of fun questions that draw upon their lifestyle preferences and personality traits to define their perfect fragrance family match - Fresh, Fruit, Floral, Food & Spice or Festive.


The customer is then presented with four tailored fragrances from their preferred fragrance family and can find out more about the four other fragrance family ranges, as well as shop the full range online or find their nearest stockist.


Each person that completes the questions within the App will be entered into a prize draw to win a year’s supply of Yankee Candle fragrances.


The App will be promoted in each of their stores using A4 strut cards and postcards to educate and engage customers on the benefits of using the new ‘Fragrance Finder’ App. A QR code will also be displayed in store to easily direct customers to the Yankee Candle page to complete the App quiz and find their preferred fragrance.

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