The launch of Wyevale Garden Centres e-commerce website is central to the operation's ambition to become fully multi-channel and has been subject to several years development. Wyevale now has two central hubs to deliver from.
Customers will now be able to access thousands of Wyevale Garden Centres’ best-selling products online, with the option to have products delivered direct to their home.
There is an initial free delivery offer. Courier standard delivery service was advertised at launch as costing £4.99.
The website provides 130 articles and 50 videos of gardening tips and will be fully optimised for devices such as laptops and mobile phones.
At initial launch, returns were advertised as being available, apart from on perishable products such as plants.
Wyevale multichannel head Jim Clear said: "After months of intensive planning, research, and development we are ready to present this new and exciting website to our customers. This new website reflects the values of our business, providing expert tips and advice to customers and an excellent range of products to choose from. It is of central importance to us that the customers’ online experience meets the standard they have come to expect from our centres up and down the country.
"We will now be able to bring our service to customers who are not currently able to frequently or conveniently visit our centres and we are confident that whether you are new to Wyevale Garden Centres or have shopped with us for years, you will have a great experience using our new website."
The Wyevale website was originally planned for launch in spring 2016.