Wyevale says garden centres have recently changed their buying patterns to match those of consumers and despite campaigns designed to encourage autumn planting, spring still remains the key season.
Sales and marketing director Adam Dunnett said: "Gardeners seem to be less confident about planting in the autumn months despite this being an ideal time to do so and now garden centres are de-stocking through the winter to mirror this trend.
"To help plant buyers and garden centres maximise their shrub sales opportunities, we’ve introduced a service we’re calling ‘The Early Bird Shrub Offer’ with 15% off on 200 shrub varieties.
"Making the most of the early season shrub sales is critical. Our Early Bird Shrub Offer enables garden centre plant buyers to secure the very best range of three litre shrubs. It will give them priority deliveries when they want them during February and March 2015, in small three plus trolley drops.
"Those that place a reserve from the range by the end of October 2014 will receive 15% discount off our list price on stock to be delivered between February and the end of March 2015. They can have as many deliveries as they like through February and March as long as they have a minimum of three trollies."