Wyevale Garden Centres trials e-commerce website

Wyevale Garden Centres has begun undertaking market research to capture views and feedback on a test version of its new e-commerce website design as part of its move towards becoming a multichannel business.

The test site being researched has been set up as a non-transactional site for research purposes only and will not replace the current Wyevale Garden Centre website which will continue to be the main site that will be on view for customers not taking part in the survey.

The market research panel will comprise existing Wyevale Garden Centre customers who have been invited to preview, experience and feedback on a new design template with brand new navigational features that will include "comprehensive content" as well as gardening advice and tips to help the site become the best gardening website in the UK

The panel will not be able to make purchases at this stage, but "extensive research and planning such as this testing phase will be key to ensuring that the brand’s offering is extensively suited to its varied audience base of experienced gardeners whilst being accessible to its growing audiences of occasional and keen gardeners". 

Wyevale Garden Centres CEO Kevin Bradshaw said: "We value feedback from our customers who will be able to guide us in developing our new website into something truly special for our customers."

The new e-commerce website will be rolled out in Spring 2016. 

Tim Patten joined Wyevale in September 2014 from Morrisons to help speed up the delayed launch of the site.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Regional showcase - GroSouth

Regional showcase - GroSouth

A wide range of exhibitors and speakers will feature at GroSouth to update visitors on all the latest industry topics, writes Matthew Appleby.

Pots and containers

Pots and containers

Superior propagation products can justify extra expenditure by providing precise cell fill, optimum root development and healthy plugs, writes Sally Drury.

Business Planning - Inflationary pressures

Business Planning - Inflationary pressures

How can horticulture businesses respond to Brexit-fuelled inflation? Neville Stein outlines the options.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Garden retail Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. NEW: 2016 listing just published

Garden Centre Prices

GARDEN CENTRE PRICES w/e 21 September 2016
GARDEN CENTRE PRICES w/e 24 August 2016

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here