The test site being researched has been set up as a non-transactional site for research purposes only and will not replace the current Wyevale Garden Centre website which will continue to be the main site that will be on view for customers not taking part in the survey.
The market research panel will comprise existing Wyevale Garden Centre customers who have been invited to preview, experience and feedback on a new design template with brand new navigational features that will include "comprehensive content" as well as gardening advice and tips to help the site become the best gardening website in the UK
The panel will not be able to make purchases at this stage, but "extensive research and planning such as this testing phase will be key to ensuring that the brand’s offering is extensively suited to its varied audience base of experienced gardeners whilst being accessible to its growing audiences of occasional and keen gardeners".
Wyevale Garden Centres CEO Kevin Bradshaw said: "We value feedback from our customers who will be able to guide us in developing our new website into something truly special for our customers."
The new e-commerce website will be rolled out in Spring 2016.