Wyevale has two regional operations directors in place who lead 11 area managers, who will be split geographically to allow the area management team to spend more time in garden centres. This will mean some senior staff will move out of head office at Syon Park in London, where there are likely to be redundancies.
Some 30 people were potentially impacted by the changes, but it’s likely that the number of people likely to leave the business will be about half that. The rest will be redeployed into customer facing roles.
A Wyevale Garden Centre spokesperson said: "Our aim is to maintain our position as the UK’s leading, customer focused garden centre retailer. As part of our ongoing plans to strengthen the business we have realigned our teams to place an even greater focus on customers and Garden Centres. As a result, overall Head Office headcount will reduce, but there will be shift to focusing more on customer facing roles to reflect our strategic priorities. Where possible, we will maximise the opportunities for redeployment elsewhere in the business."
Wyevale's transactional website has been delayed, with Wyevale saying in February the site was on course for launch in spring. There is now no date for launch.Wyevale issued its annual report in July, commenting on a "challenging year". Roger Maclaughlan replaced Kevin Bradshow as chief executive in March.
Wyevale has up to 40 vacancies across the company.