Wyevale Garden Centres pinpoints new grower breed

Wyevale Garden Centres has identified the 'Super Grower' grow your own customer.

According to a new report from YouGov , commissioned by Wyevale Garden Centres, the top reason why people are growing their own food in the garden is the sense of satisfaction they get.
Buyer Duncan McLean said: "The grow your own trend is in the midst of a growth spurt itself. People are starting with herbs in plant pots on the window sill, progressing to salad leaves tomatoes and chillies and once the passion kicks in, moving on to vegetable patches and allotments, full of increasingly exotic veg. We are truly becoming a nation of ‘super growers’."
Seventy-seven per cent of ‘super growers ’ say that eating their own produce is what makes them happy about growing their own and this is has brought more people satisfaction than saving money (28 per cent). Over a quarter (27 per cent) have said it’s become a hobby for them and increased their knowledge of gardening.
Forty-four per cent of super growers are growing enough at home to share their crop with friends and family. Almost half (45 per cent) enlist a trusted ‘tomato sitter’ (family member, neighbour or friend) to keep an eye on the garden while they are away.
Tomatoes are the most popular fruit (73 per cent) followed by salad leaves (55 per cent), potatoes (52 per cent), beans (42 per cent) and peas (37 per cent).
Wyevale Garden Centre’s bestseller list:
Tomato Gigantomo
Elephant garlic
Cherry tomatoes
Rainbow carrots
Wyevale Garden Centre Little Diggers Rainbow Carrots 10.5cm, Blueberries, Kale, Broccoli, Strawberry, Aubergine, Chillies.

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