Wyevale Garden Centres increases garden show exposure

Wyevale will be sponsoring and retailing from garden shows this summer.

The 153-centre chain, which went up for sale at the weekend, is backing a Todd Longstaffe-Gowan-designed Historic Royal Palaces garden at Malvern Spring Festival (5-8 May).

The design celebrates the 300th anniversary of Capability Brown's birth.

Brown was master gardener at Hampton Court Palace and the 'garden amidst ruins' shows a Brown aviary/menagerie garden.

Villagio Verde, Peter Dowle, Graduate Gardeners, Garden Stories, Mark Walker, Martyn Wilson. Mark Eveleigh and CW Horticultural Training will also have gardens at the show.

BBC Gardeners World Live will have a Wyevale retail stand for the first time.

Meanwhile, Wyevale Garden Centres Food & Beverage (‘F&B’) concepts, Garden Kitchen Restaurant, Coffee Ground and Botanic Kitchen, have won Gold for the DBA's Design Effectiveness Awards, Travel & Leisure category. Wyevale Garden Centre’s hospitality investment, with over 40 refurbishments across the 153 centres and "many more planned, has directly contributed to improved financial performance and an excellent customer experience".

Before taking on Kiwi & Pom, design consultancy, WGC had a lack of coordination across its F&B offer, the company said.

To address this issue WGC adopted a three-pronged development strategy: renovation (Garden Kitchen), innovation (Coffee Ground) and expansion (Botanic Kitchen). The initial trial sites for Garden Kitchen and Coffee Ground were launched in 2014, whereas Botanic Kitchen’s trial site was launched at the beginning of 2015. The collaboration "aimed to design three F&B concepts that compliment but are distinguishable from one another and that are strongly tied to WGC’s garden centre identity. The project improved counter layout, highlighted the theatre of food and coffee as well as rejuvenating the environment, which is directly helping profits at WGC grow. As a result of this project, colleague morale soared underpinned by an increase in both footfall and sales as well as a much improved customer experience".

Wyevale retail operations director Colin Hughes said: "We are delighted with this win. It is another illustration of WGC’s commitment to providing excellence in customer service and a unique shopping and dining experience across our garden centres. We are very proud of our colleagues and teams in Centres for their support of this transformation and pleased with the results of our collaboration with the leading design consultancy, Kiwi & Pom." 

#Christmas grottos at Birchencliffe and Pennine, both Wyevale Garden Centres, have raised a record-breaking £10,656 for Kirkwood Hospice over the festive period.

#At RHS Tatton Park Flower Show Caitlin McLaughlin, Robin Dwiar, and Lily Gomm are vying o be young designer of the year, mentored by Paul Hervey-Brookes.

#Hampton Court will feature a Border Control garden designed by John Ward and Tom Massey and built by Landform Consultants. Sponsor is UN Refugee Agency UK (UNHCR).

Tom Massey, John Ward

Built by

Landform Consultants

Sponsored by

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