Wyevale expects 11 per cent Christmas tree sales increase

Wyevale Garden Centres predicts that it will see an 11 per cent year-on-year sales rise on its real Christmas trees this year.

A recent YouGov survey has found one in five of would prefer a scented real tree that drops needles as opposed to a non-needle dropping tree with no scent. 

Wyevale says fragrant Fraser Fir and Norway Spruce varieties sales will be up 25 per cent year-on-year.

Wyevale Garden Centres is promoting a more sparse ‘Swedish’ style of Nordman Fir to cater for their oversized tree decorations. The retailer also predicts XXL trees to be popular as ever, with YouGov saying men are the most likely to buy a bigger Christmas tree.

Wyevale Christmas tree buyer David Mitchell said: "We’re expecting to see thousands of families through our doors to choose their real trees, especially with the Real Tree Weekend events taking place in centre on December 3-4 and 10-11. 

"The quality of the trees we sell at Wyevale Garden Centres is undisputed, our trees are pruned by hand more than 20 times in their life-cycle and genuine craftsmanship goes into creating this truly artisanal product. We are so confident in that our real trees will stay looking good until Christmas, that if shoppers aren’t completely happy we’ll replace their tree for free any time before Christmas Day.

"This year we have experienced a cool snap during the autumn season, unlike the continuous warm autumn’s we have seen in the past couple of years, creating the perfect growing conditions for these trees. Cool weather at the final stage of growth for these trees prompts them to go into hibernation, ensuring they retain water and will stay in great shape for longer."

JPD is selling £10 trees this year from the UK.

Homebase has 1.5-1.8m cut Norway spruces at £10 and 1.2-1.5m cut Nordman firs trees at £20.

British growers are seeing more sales this year thanks to exchange rates and Brexit, but some retailers are concerned that real tree sales are declining, with artificials taking over.

Only one in five homes have real trees, down a third from a decade ago.


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