Wye Fruit producer organisation makes appointments to drive pack-house efficiencies and customer needs

Herefordshire-based producer organisation Wye Fruit has recruited a new operations manager, David Harrison-Branter, to support Chris Fletcher who was promoted to general manager last year.

George Leeds - image:Wye Fruit
George Leeds - image:Wye Fruit

Harrison-Branter was most recently operations manager at Cott Beverages in Wrexham. At Wye Fruit he will focus on driving efficiencies through the group's Ledbury packhouse that serves all 15 members’ businesses.

Member grower and chairman of the NFU horticulture & potatoes board Ali Capper has also joined Wye Fruit's board of directors.

Wye Fruit chairman George Leeds said: "Both these appointments are intended to ensure that we continue to put the interests of our members at the heart of everything that we do in ensuring we understand what today’s consumers want and that we continue to deliver the highest quality soft fruit, apples and pears to our supermarket customers."

The group recently received an Inspiration Award from M&S for consistently supplying excellent quality strawberries during the 2016 season.


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Career profile - Production manager

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A production manager's main responsibility is to ensure that the glasshouse, nursery or farm produces a bountiful and consistently high-quality crop for people to enjoy.


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