Wye Fruit producer organisation makes appointments to drive pack-house efficiencies and customer needs

Herefordshire-based producer organisation Wye Fruit has recruited a new operations manager, David Harrison-Branter, to support Chris Fletcher who was promoted to general manager last year.

George Leeds - image:Wye Fruit
George Leeds - image:Wye Fruit

Harrison-Branter was most recently operations manager at Cott Beverages in Wrexham. At Wye Fruit he will focus on driving efficiencies through the group's Ledbury packhouse that serves all 15 members’ businesses.

Member grower and chairman of the NFU horticulture & potatoes board Ali Capper has also joined Wye Fruit's board of directors.

Wye Fruit chairman George Leeds said: "Both these appointments are intended to ensure that we continue to put the interests of our members at the heart of everything that we do in ensuring we understand what today’s consumers want and that we continue to deliver the highest quality soft fruit, apples and pears to our supermarket customers."

The group recently received an Inspiration Award from M&S for consistently supplying excellent quality strawberries during the 2016 season.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will reduced apple and pear harvests hit the industry?

How will reduced apple and pear harvests hit the industry?

This spring, many top-fruit growers in the UK and across Europe were dismayed to discover that swathes of their orchards had been hit by frost.

How should fruit growers prepare for water abstraction reform?

How should fruit growers prepare for water abstraction reform?

Upcoming reforms to water abstraction licensing will for the first time cap the amount of water that fruit growers can take for trickle irrigation.

Getting a measure of the production labour crisis

Getting a measure of the production labour crisis

At a debate during last week's Fruit Focus trade show in Kent, senior industry figures painted a bleak picture of an increasingly difficult seasonal labour market that is already impacting on investment.