The college has unveiled its new logo and changed all its signage, having achieved university college status earlier this year.
Writtle University College gained Taught Degree Awarding Powers in 2015 and will begin awarding its own degrees from 2017, its 125th year. The first bachelors degrees will be awarded in 2020.
Its vice chancellor Dr Stephen Waite said the change emphasised the college’s ambitious nature and that of its students.
"Our portfolio, which includes environmental, sport, design, animal and land-based courses, continues to attract students from across the globe. Today is a landmark moment in the history of Writtle, and of education in the south east region altogether, as we become a university college.
"We have set a clear and ambitious vision. We are a specialist institution, nationally acclaimed and internationally recognised for the quality of our students, graduates and staff. These are exciting times for everyone associated with Writtle."
To accompany the change, the college is launching a marketing campaign, with the strapline "We’re ready. Are you?" and a new website. It has bought advertising on buses and bus stops and is pushing the brand on social media with the hashtag #writtleready.
Head of marketing Craig Emery said the campaign "embraces the subjects we offer and speaks confidently about us as a high-quality provider of specialist education with a global appeal.
"We wanted an identity that acknowledged and respected our history, but also presented us in a modern way to reflect how current and relevant our teaching is. Our new campaign asks our audiences if they’re ready, ready to learn, ready to achieve and ready to be part of Writtle during this exciting period in our long and proud history."
Writtle staff are also taking to the streets of Chelmsford, Essex tomorrow and Wednesday to promote the university college's courses.