Worldwide Fruit to supply Jazz apples to more big retailers

Worldwide Fruit has signed a deal to supply Sainsbury's and Lidl supermarkets throughout the UK with its Jazz apples.

Commercial manager Gary Harrison said: "We are looking forward to seeing Jazz apples stocked in both outlets for the foreseeable future. And we'll take on increased volumes as the Jazz crops continue to get bigger year on year."

The company already supplies Waitrose, Tesco, Marks & Spencer (M&S), Morrisons and Booths with the apple, which is a cross between Braeburn and Royal Gala.

Harrison added: "Lidl is looking to market the apple as one of its premium apple lines through the northern hemisphere season."

He said the expected tonnage of Jazz apples sold in the UK this year was set to be around 6,500 tonnes, but next year's projection was 10,000 tonnes.

"These additional volumes will be used to supply the two new retail customers, while increasing national availability to our existing retailer base of the likes of M&S."

Worldwide Fruit has launched a Team Jazz sports sponsorship scheme, offering 10 budding stars the chance to win £1,500 of support to improve their game.


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