During autumn planting season, from 1 September to 30 November, the event aims to encourage communities to get together for a day of planting bulbs including Crocus 'Ruby Giant'.
Campaigners said bulbs could be planted in public areas needing an uplift or, alternatively, every family on a street could plant bulbs in their front gardens or in containers.
The campaign is in support of the Rotary International Thanks for Life polio eradication project. It aims to set a world record by encouraging local societies and schools to plant the most bulbs ever in one go.
The nationwide bulb planting will take place on 2 October. 'Ruby Giant' will be planted in gardens, parks, schools and communities for a mass blooming on Rotary Day (23 February 2011). The first 100 communities to register will receive 250 free bulbs to start them off.
- For further details, see www.thebigbulbplant.com.