Worcestershire grower brands its plants as British

Worcestershire-based Bransford Webbs Plant Company has joined the increasing number of ornamental growers branding their plants as British.

The company will now use a Grown in Britain logo on all of its labels, point-of-sale boards and the majority of printed literature, as all the company's plants are produced at two nurseries in Bransford and Wychbold.

Bransford Webbs sales director Adrian Marskell said: "Consumers have no idea where the plants they buy have been grown. Now, with our new British logo, they can have the confidence that these plants have been grown in a British climate to thrive in their gardens."

Similar branding tactics were presented at the Southern Growers Show at Sandown Park Racecourse in November. Results of an HDC-sponsored project into promoting plants with a "Home Grown" logo were discussed. Grower Bill Godfrey stressed that UK growers would have a more powerful brand if they used the same logo (HW, 22 November).


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