You will profit from investing in landscape, property developers told

Convincing property developers of the value of landscape and public realm in the language they best understand is the focus of a new publication by The Landscape Institute.

Picture: Landscape Institute
Picture: Landscape Institute

Profitable places seeks to show, through existing examples, and the testimony of some of Britain's leading developers, that a relatively small investment in landscape will reap big rewards for companies later on - as much as doubling prices in parts of London.

Not only does good landscape lead to more sales, the report says, but encourages return sales and improves public perception of a brand. Several studies, such as by property agent Savills last year, have shown that properties can command higher prices when they are close to green space.

Good placemaking can also help a smooth transition through planning or even, as in the case with Trumpington Meadows, Cambridgeshire, which was built on greenbelt land, allow it to go ahead at all.

The Grant Associates-designed Accordia scheme, the first residential scheme to win the RIBA Stirling prize, is another example. It was built with 700 mature trees and a view of green space from every home.

Chairman of The Berkeley Group Tony Pidgley gives his view in the report: "The best housebuilders and developers lead with the landscape then consider the built fabric. The landscape is an essential part of what makes a place successful. It creates a sense of place. It generates more value. More importantly it helps to create a sense of pride and ownership."

This is the first Landscape Institute publication under the new presidency of Noel Farrer, whose practice Farrer Huxley Associates has worked on a number of large housing projects, in particular reinvigorating social housing estates through landscape.

He said: "Now the need for housing has never been greater. But people want to live in desirable housing, not just any housing.

"There is an increasing acknowledgement among housebuilders, in government and in a growing number of studies that developing housing with a sense of place delivers benefits for all concerned.

Landscape thinking delivers good places and good places are profitable places for all."

Profitable Places was launched at the New London Architecture (NLA) building, The Building Centre, in central London this morning.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Sargent's solutions - how to attract the best staff for your business

Sargent's solutions - how to attract the best staff for your business

There are ways to find quality candidates for horticultural jobs if you widen your search parameters, Alan Sargent suggests.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

IoG Saltex 2017 - Kit showcase

IoG Saltex 2017 - Kit showcase

Mowers, turf care, battery equipment, seeds, arboriculture kit and weed control will all see a wide range of new releases at Saltex, Sally Drury reports.

Horticulture Jobs
More Horticulture Jobs

IOG Saltex

Get set for IoG Saltex 2017 with our comprehensive show guide and exhibitor info.

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Industry Data

An exclusive report for HW subscribers revealing the key development trends, clients and locations for 2017.

Products & Kit Resources

BALI National Landscape Awards 2016

Read all about the winning projects in the awards, run in association with Horticulture Week.

Noel Farrer

Founding partner of Farrer Huxley Associates Noel Farrer on landscape and green space

Read Noel Farrer