You will profit from investing in landscape, property developers told

Convincing property developers of the value of landscape and public realm in the language they best understand is the focus of a new publication by The Landscape Institute.

Picture: Landscape Institute
Picture: Landscape Institute

Profitable places seeks to show, through existing examples, and the testimony of some of Britain's leading developers, that a relatively small investment in landscape will reap big rewards for companies later on - as much as doubling prices in parts of London.

Not only does good landscape lead to more sales, the report says, but encourages return sales and improves public perception of a brand. Several studies, such as by property agent Savills last year, have shown that properties can command higher prices when they are close to green space.

Good placemaking can also help a smooth transition through planning or even, as in the case with Trumpington Meadows, Cambridgeshire, which was built on greenbelt land, allow it to go ahead at all.

The Grant Associates-designed Accordia scheme, the first residential scheme to win the RIBA Stirling prize, is another example. It was built with 700 mature trees and a view of green space from every home.

Chairman of The Berkeley Group Tony Pidgley gives his view in the report: "The best housebuilders and developers lead with the landscape then consider the built fabric. The landscape is an essential part of what makes a place successful. It creates a sense of place. It generates more value. More importantly it helps to create a sense of pride and ownership."

This is the first Landscape Institute publication under the new presidency of Noel Farrer, whose practice Farrer Huxley Associates has worked on a number of large housing projects, in particular reinvigorating social housing estates through landscape.

He said: "Now the need for housing has never been greater. But people want to live in desirable housing, not just any housing.

"There is an increasing acknowledgement among housebuilders, in government and in a growing number of studies that developing housing with a sense of place delivers benefits for all concerned.

Landscape thinking delivers good places and good places are profitable places for all."

Profitable Places was launched at the New London Architecture (NLA) building, The Building Centre, in central London this morning.



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