Wildlife World to market through education at Glee

'Marketing through Education' is to be Wildlife World's theme at this year's Glee 2015, with its stand taking on a series of informal 'blackboard style' notes.


In addition to 12 new products being launched at the show by Wildlife World, the company will also have two new ‘supersize’ products as part of the educational theme. A Giant Bee & Bug Biome and a Giant Solitary Bee Hive, both standing 1.5 metres tall, have been designed to act as a focal point feature outside stores and garden centres and draw more customers. Both are working insect habitats and join the similar sized Pyramid Insect Hotel.

Wildlife World managing director Norman Sellers said: "Making the link between seeds, plants, habitat and food is the key to generating more business on wildlife habitats such as bird boxes, bee & bug biomes, and hedgehog shelters. We devote about two thirds of our time to answering questions about wildlife in general from consumers and retailers alike, and this brings about understanding of how and why our habitat products are designed the way they are from extensive field research."

To reinforce the message, on the Wildlife World stand there will be a 15 minute mini seminar at 11.30a.m. on Tuesday 15 September from ecologist Chantal Brown on the beneficial connection between education and retail business for all those who wish to attend.

Amongst the many new products on the stand, Wildlife World will be displaying a new Ladybird House, a new Ladybird & Bug House and a new Swing Seat Feeder. Along with many established products from the range, Wildlife World’s Urban range will be on show as a winner of a Glee award last year, a European Consumer Choice Award, and was recently a GIMA finalist.

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