Wildlife World managing director Norman Sellars said: "We are really excited to be working with Simon King and use his extensive knowledge of wildlife to create some great new products. His skills and field craft has allowed us to create products that are different to our usual collection and that are considerably the best in the market."
The Wildlife Hide is a new concept for Wildlife World and uses King’s expertise to create a hide for keen bird and wildlife photographers. The portable, camouflaged hide features high and low photography points for a variety of photographic opportunities and is weighted down in the corners for protection from gusts of wind. The zips are hidden by a lip cover that blends in with the camouflage pattern for a completely seamless effect. The Simon King Wildlife Hide will be on display on Wildlife World’s stand at the show. All orders placed at the show will receive a signed copy of King’s new fieldcraft book, Nature Watch.
All products that are made by Wildlife World and King together will be available to buy from both the Wildlife World and Simon King online shops and supports the Simon King Wildlife Project charity.
King has also helped Wildlife World to create a new collection of educational videos, which will be displayed on the company’s stand.
A number of Wildlife World’s best-selling and recently released products for birds, bees, bugs, amphibians and hedgehogs will also be on display at the show. Since last year’s Glee, Wildlife World has introduced a host of new products to the market including the Archway Ground Feeder, a product tailored to the feeding habits of ground feeding birds. The feeder comprises a stainless steel, easy clean feeding tray and is protected by a clear Perspex panel to stop food from getting wet. The open structure of the feeder allows customers to watch the birds as they feed, making it a delightful addition to any garden.
Other recent products include the Nine Room Insect Hotel, a home for all kinds of beneficial garden insects. The company has also introduced the new Dew Drop range, including a bird nest box, feeder, butterfly house and solitary beehive.