Wild bird care market in 2016 "best for five years" says GfK

Wild bird care sales increased in 2016, with a 6% increase in both value and volume making 2016 the most valuable year in the past five.

GfK added that 2015 was a strong year for the bird care market, growing 15% in value compared to 2014. 

With the recent variability of the weather, it seems that the market is more sensitive to brand and retailer activity than to weather conditions for the birds, said GfK. Growth in bird accessories accelerated (+27% value), as average price dropped by 20% in 2016 compared to last year.

The only month where accessories didn’t gain share this year was December – where share has historically been highest. Instead, accessories share peaked in October, while bird feeders grew in the December gifting period.

Within food, there has been significant growth within straights. In particular, dried mealworms increased in value by 20% and 16% in volume. Despite a price increase of the mealworm category, strong growth has been driven by price declines on key products.

Sunflower hearts supported straights growth (+8% value, 4% volume), as price declines on larger pack sizes may have influenced customers to trade up.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles