Wild bird care garden market sees 1.5 per cent growth in 2012

Sales of wild bird care products have remained stable across 2012, achieving 1.5 per cent value growth against 2011, according to figures from GfK.

This is in contrast to the declines seen across many of the 19 garden care categories for 2012.

However October to December 2011 saw a 21 per cent value decline against the same months in 2010.

So despite the growth in 2012, the market has not recovered to the same level of value it had reached in 2010.

With this marginal value growth in 2012, volume sales are showing a marginal decline of 1.1 per cent against 2011.

This is largely driven by a decline from the largest category, bird food.

Bird feeders however, have achieved value and volume growth in 2012, and with the recent snowfall in January it is likely the total bird care category will continue to report positive figures.




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