Westlands new role to boost product development

Westlands is strengthening the horticultural expertise across the business with the addition of a new horticulture management role.

Westlands will be appointing a general manager of horticulture who will report to the group MD Ed Conroy.  The Cambridgeshire-based job will focus on driving new product development and strong consumer horticultural offer.  This will ensure Westland continue to be the driving force in consumer gardening.

Conroy said: “We want the new person to spearhead our new breeding programme from seed to plant material. We will continue to drive synergies between the two divisions-the horticulture side and dry goods.

Conroy added: “We have a three-year plan and are budgeting to invest for significant growth in the Unwins brand.”
He said Westland plan several launches in 2010 after a successful Glee last month.

New Gardeners’ World presenter Toby Buckland was at Westland’s Ireland factory recently to film with technical director Jamie Robinson. Conroy said: “He seems a really passionate gardener and is going to be a strong voice for the gardening industry. The gardening market needs a new visionary who can communicate to the mass market.”

Conroy added that forthcoming EU pesticide legislation is “a fairly big challenge for all of us but as with all legislation, we as an industry, will find the best solution to work with it.  This is exactly the approach we had with the peat debate and the outcome was the market leading West + range. 

"I have no concerns about the challenge facing us. In fact, I am extremely positive about the outlook for core gardening and history tells us that during more difficult times, consumers gravitate back towards core gardening”.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

GroSouth 2017 update

GroSouth 2017 update

First-time and established exhibitors are preparing to showcase products and services at this year's show in West Sussex, Gavin McEwan reports.

Pest & Disease Factsheet - Vine weevil

Pest & Disease Factsheet - Vine weevil

Avoid costly damage by this serious plant pest.

Opinion... Pepper breeders' wealth of knowledge

Opinion... Pepper breeders' wealth of knowledge

Peter Seabrook looks forward to garden centre pepper-tasting weekends.

Opinion... Shining a light on trading with Europe

Opinion... Shining a light on trading with Europe

Accurate figures are notoriously difficult to get at, but without doubt the UK imports a great deal of its ornamental plant requirement.

Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles