Westland ups TV advertising

Westland Horticulture will dominate gardening TV advertising this year.

Westland will reach 16m consumers this spring with a TV campaign designed to encourage more consumers to feed their lawn.
Westland, which is also spending £1m on a Resolva campaign, said SafeLawn targets a new group of consumers who love the lawn, but are put off using chemicals due to safety concerns about children and pets. Independent YouGov research shows more than 60 per cent of parents will be interested in the product and 4m are actively seeking pet and child-safe alternatives for their lawn.
The TV advert will use cutting edge CGI technology to introduce ‘LawnMan’ a big friendly character made entirely from lawn. He puts up with kids, pets, the passing seasons and harsh weather conditions.
Westland said: "In the advert he is worn and tired. He longs to be loved. To be brought to life and to be part of the family again. Enter Westland SafeLawn. After just one application, he comes to life, revived and ready to play. LawnMan will show parents and pet owners that they can get a thick, green lawn that’s 100% natural and safe for children and pets."
Brand manager Daniela Constantine said: "This TV advert is designed to delight and educate both children and their parents about the neglect their lawn puts up with throughout the year. By feeding with Westland SafeLawn, they really can bring their lawn to life."
Gro-Sure Easy Containers Compost will also appear on TV screens this spring, showing the water-stpring clay granules, six months feed, West+ wood fibre, Irish peat and seaweed ingredients of the product.
Senior marketing manager Jen Richardson said: "Pots and containers can be hard work, even experienced gardeners can find it tough to achieve really great results. With no ground soil to draw from, plants are reliant on what goes in the pot in terms of water and nutrients."

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