Westland returns to TV with £1m Resolva ad campaign

Westland's Resolva is to appear in TV ads, while fellow ferts and chems company Sipcam has won a listing at Bunnings/Homebase.

Still from the latest Resolva TV ad
Still from the latest Resolva TV ad
Resolva, the largest growing concentrate weedkiller brand, (according to GfK figures) is projected to reach 14m consumers in 2017 with another £1m spend on TV.
The advert, which airs from April 24 to May 6, will focus on how customers can pre-dose with the right amount for a 10L watering can. It features weed characters who taunt and tease a man on his driveway. 
Resolva brand manager Daniela Constantine said: "With a £1m TV advertising campaign, reaching over 14m viewers, customers will be actively seeking our products in your stores."
Meanwhile, Homebase/Bunnings is to stock the new Ecofective range of feed, weed and control products launched in 2016 by Sipcam.

The 18 products in the range includes a non-pesticide Rose Defender to control aphids, powdery mildew with an added foliar feed and a Bug Killer which is a combination of pyrethrum and fatty acids.

Sipcam’s Matt Jones said: "Many of these product formulations are already used extensively in Europe by organic farmers and growers and we are bringing this professional technology to British domestic gardeners.  Homebase is the ideal platform to launch ecofective as they have excellent distribution in so many British towns and cities and are committed to offering the customers a wide range of quality gardening solutions, including our ‘non-conventional’ technology which is clearly the future for this category."

 


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