Westland Peckish campaign to reach TV millions

A Peckish bird food television advert is set to reach millions during its broadcast from 7 January when it will be shown on ITV, Channel 5 and Sky.

The advert features the voice of British comedian Matt Lucas and shows two CGI animated birds queuing with hundreds of other birds eager to sample the Peckish Complete 5 in 1 bird feed mix.

Westland senior brand manager Rachael Dickinson said: "We are delighted to be putting the Peckish advert on television again, we had such a great response from consumers when it was aired early last year.  The characters became a huge hit and we saw a surge in Peckish products flying off the shelves, which the birds certainly took to when it was put into gardens across the country."

Peckish Complete 5 in 1 mix contains a variety of seeds and grains which attract up to 16 species of garden birds and also contains the Calvita supplement. 

The Peckish brand has been supported throughout 2012 and now into 2013 with more than £1million in communications reaching over 17 million consumers.

The advert can be seen on the Peckish website at www.peckishbirdfood.com.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Dazzling display of new plants at Four Oaks Trade Show 2017

Dazzling display of new plants at Four Oaks Trade Show 2017

A wide range of first-time exhibitors and established names will showcase a wealth of new varieties at September's Four Oaks Trade Show, says Matthew Appleby.

Product and service showcase

Product and service showcase

Fresh solutions to production problems can be found among the array of products and services being introduced at the Four Oaks Trade Show, Sally Drury reports.

Opportunities for niche UK houseplant growers

Opportunities for niche UK houseplant growers

Exchange rates make UK-grown product more attractive to garden centre buyers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles