Westland makes grower pledge after Sinclair rescue

Westland Horticulture has said the acquisition of Sinclair Professional Division by Westland Horticulture "heralds a positive and fresh future for all growers" and that it is "committed to forging stronger partnerships across the grower sector".

Edward Conroy
Edward Conroy

After buying William Sinclair Horticulture out of administration this summer, Westland introduced the "Sinclair Partnership Plan, which will be built on three pillars: Quality, Service and performance through innovation. These, together with our core manufacturing capability and access to high quality raw material (including the advanced West+ compost additive and fertiliser capability) will deliver immediate benefits to growers."

Westland joint managing director Edward Conroy said:

"Having a strong professional arm within the Westland family has always been a strategic objective for the group. Sinclair's historic strength in the sector and strong customer base highlights the potential in this area. The immediate vision is for us to move quickly, investing in real innovation, communication and service to the sector.

"We are looking forward to building on the strong horticultural knowledge base we have in the business, which will enable us to create and strengthen our partnerships. There are exciting times ahead and we are looking forward sharing the plan and vision. The team and I will be at Four Oaks Trade Show this week and we look forward to speaking with you all."

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