Westland launches Secret Garden sub-brand from its bird care brand, Peckish

The Secret Garden will have bespoke Point of Sale, designed to "invoke feelings of entering into a romantic courtyard garden", with stone walls covered in twisting, climbing ivy and a heavy wooden door with an antique metal keyhole.

This ‘through the keyhole’ experience is designed to appeal to ‘romantic’ gardeners, a consumer category
discovered through Peckish insight, for consumers who want to create an oasis of calm in their busy worlds. 
Featured in the range will be feeders and hardware with decorative leaf designs, made from hard-wearing metal with an antique finish.
Peckish senior marketing manager Rachael Dickinson said: "This new range will create a real point of focus in store and is designed to cross over into the decorative garden items category, widening the bird care category.
"Products such as our Leaf Feeder and Bird Bath will appeal to consumers looking to create a beautiful garden, they can relax and seek solace in. In this way, we are introducing a new breed of consumers to the joys of feeding the birds."
The Secret Garden range is one of 40+ new Peckish products which will be available in garden centres from autumn, including Christmas product and the expansion of the Peckish Natural Balance range.
New in the Natural Balance range is a Natural Balance Seed Mix now available in smaller 1.7kg and
4kg packs, alongside the existing 12.75 kg bulk bag, Natural Balance Energy Balls, and Festive Mince Pie Flavour Suet Cake.

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