The campaign is named ‘Your Garden Needs YOU This Autumn!’
Westland will educate new consumers on the benefits of spending time in the autumn to reap massive benefits the following spring.
The new Autumn range includes the launch of a bespoke Aftercut Autumn All in One, a lawn feed and moss killer which is formulated to treat the lawn over the winter which is available in an 80m2 and 150m2 box, a 400m2 bag and Even Flo spreader.
Westland marketing director Keith Nicholson said: "With over £35.3 million of sales generated over the autumn months, this is a huge opportunity not to be missed that can help deliver real growth and stretch out the gardening season.
"This range of products with associated point of sale and our new Aftercut Autumn All in One range encourage more consumers to wake up to the benefits of spending time in their gardens in the autumn to reap massive results in their gardens the following year."