Westland is backing former Solus managing director Nick Davies' new venture as a distributor and importer of products for sale to garden centres.
Davies resigned and left garden products distributor Solus at the end of November.
Davies said: "The garden industry has seen considerable change in the supply chain over the last 12 months.
The new business, will focus on developing quality products and high levels of customer service.
"It will be managed by respected and seasoned garden industry professionals who share my drive and passion for the business," said Davies.
He added: At this time next year the business will be a major force within the garden industry."
Davies will be joined by Andy Abraham, former national accounts controller of Solus who has worked alongside Davies for 19 years.
Due to the planned scale of the business, Davies and his management team will spend the next several months developing the infrastructure for the new venture.