West Country potato farmers join forces with celebrity chef

West Country potato farmers joined forces with celebrity chef Simon Rimmer and Potato Council at a farmers' market in Exeter to encourage more youngsters to eat potatoes.

Research by the National Diet & Nutrition Survey (NDNS) found that, as young people forsake potatoes for pasta, they are missing out on many vital nutrients, such as iron and potassium. Some 40 per cent of women under 50 are consuming well below the recommended daily intake of iron, yet one portion of potatoes provides 19 per cent of the recommended allowance. These messages are being promoted as part of Potato Council's latest campaign, fronted by model Nell McAndrew, to get the nation to "Love Potatoes".


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