Growers of Wales (Tyfwyr Cymru) is being set up as a community interest company, and will promote the sector through an online database which will serve as both an industry network and a directory for consumers.
It will be supported with promotional material, including a specially designed Welsh logo which members can use on their products, websites and other marketing tools.
The EU and Welsh Government-funded Horticulture Wales programme, based at Glyndwr University, has run networking events and study tours for Welsh growers, promoted best practice and supply chain improvements, and has sought to raise the profile of Welsh-grown produce among consumers.
Its funding ceases in September.
See growersofwales.cymru .