Weber signs first UK ambassadors

Barbecue company Weber has signed Tom and Henry Herbert from TV’s The Fabulous Baker Brothers: A Bite of Britain, to become the faces of their UK Summer campaign.

The brothers will promote the Weber 'Come on Over' campaign, encouraging people to reach out to their neighbours, friends and family and get together over great food on a great barbecue.   

The activity will kick-start in May with a media campaign including the revealing of a nationwide survey and competition. The collaboration sees the foodie family develop a series of recipes for Weber, share their hints and tips as well as create exclusive and inspiring content for on and offline media.

Weber UK marketing manager Chris Trewhitt said: "Tom and Henry are the ideal fit for the Weber brand. They’re great family men and are heavily involved within their local community which fits our "Come on Over" ethos perfectly. They’re also genuine users and believers in our products even running a Weber Grill Academy at their Hobbs House Bakery, teaching people how you can cook a real variety of food on the barbecue using Weber’s "lid on" cooking methods."

The collaboration with Tom and Henry will form an important part of Weber’s wider ‘Come on Over’ campaign which launches this April. The campaign includes a tailor-made TV advert airing on terrestrial, satellite and on demand, supported by extensive digital activity including a dedicated interactive microsite.

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