Wayne Grills shifts BALI focus onto member benefits

BALI must focus on its members, chief operations officer Wayne Grills has said.

After five weeks at the helm, Grills said his priority was to increase memberships and retain current members. "We need to make sure our members understand what benefits are on offer and that they engage with that so we need to think about how we communicate," he said.

The organisation has around 750 members with an annual attrition rate of around five per cent. But Grill said attrition was no greater this year than in previous years.

Referring to recent calls for BALI and the Association of Professional Landscapers to team up, Grills said a more joined-up approach would be a sensible way forward.

It would be a disservice to members of both groups not to explore the viability of joining forces, he added.

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