Warm May leads to bulk sales of bumper strawberry crop

Asda says its growers have seen strawberry yields of 30% above the predicted harvest so far this season, which it attributes to the high number of mild days in May.

Image: Asda
Image: Asda

In response, the supermarket introduced a new 700g punnet in its stores from Saturday 10 June, selling at £2.50, alongside its existing 300g pack.

Asda senior strawberries buyer Barrie Jones said: "The mild weather in May means the growers we work with have had to harvest much of our strawberry crop a lot earlier than expected.

"We initially thought there would be a mountain of strawberries on the farm leftover which supermarkets couldn't sell, so it's great that we've been able to work with our growers to come up with a solution to tackle the results of the great British weather."

In response to the surplus, Tesco is also offering a 1kg punnet for £3.

Its strawberry buyer Henry Maulik said: "Offering great tasting, high quality British strawberries at an extraordinary good price has been hugely popular with our customers and helps support our growers."

This year saw the second warmest May since 1910, behind only 2008, with UK-wide temperatures averaging 1.7°C higher than average, according to the Met Office. Scotland and Northern Ireland were particularly warm and sunny.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What challenges and opportunities lie in store for tomato growers?

What challenges and opportunities lie in store for tomato growers?

The British Tomato Growers Association (TGA) conference today (21 September) heard a range of perspectives on what changes lie in store for the sector and how to anticipate them.

Buoyant demand for UK apples but frost and labour remain concerns

Buoyant demand for UK apples but frost and labour remain concerns

As the British apple season begins, English Apples & Pears (EAP) is warning that growers will feel the effects of both a late frost in spring and also constrained labour supply.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon