Warm May leads to bulk sales of bumper strawberry crop

Asda says its growers have seen strawberry yields of 30% above the predicted harvest so far this season, which it attributes to the high number of mild days in May.

Image: Asda
Image: Asda

In response, the supermarket introduced a new 700g punnet in its stores from Saturday 10 June, selling at £2.50, alongside its existing 300g pack.

Asda senior strawberries buyer Barrie Jones said: "The mild weather in May means the growers we work with have had to harvest much of our strawberry crop a lot earlier than expected.

"We initially thought there would be a mountain of strawberries on the farm leftover which supermarkets couldn't sell, so it's great that we've been able to work with our growers to come up with a solution to tackle the results of the great British weather."

In response to the surplus, Tesco is also offering a 1kg punnet for £3.

Its strawberry buyer Henry Maulik said: "Offering great tasting, high quality British strawberries at an extraordinary good price has been hugely popular with our customers and helps support our growers."

This year saw the second warmest May since 1910, behind only 2008, with UK-wide temperatures averaging 1.7°C higher than average, according to the Met Office. Scotland and Northern Ireland were particularly warm and sunny.


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