Waitrose Valentine's Day cut flower sales rise

Supermarket Waitrose has seen cut flower sales rise as it reveals Chelsea 2015 no-show

Waitrose sales fell 0.6 per cent in the week to February 14, although Valentine's Day proved popular, with the supermarket revealing flower sales jumped 19 per cent on last year.

A £29.50 'upper class' bouquet was a top seller.

The figures come in the week Horticulture Week revealed Waitrose has decided against sponsoring the NFU UK Horticulture exhibit for a fourth year in succession at RHS Chelsea Flower Show this May. The 100sqm exhibit will not now be at the show after at least 35 consecutive appearances.

At Chelsea, Interflora is promoting a British-grown cut flower message, a year after an Horticulture Week found that an RHS/Interflora Valentine's Bouquet that claimed to be British-grown was mostly imported flowers.

M&S will also push a British-grown flowers theme in the pavilion at Chelsea, in a display designed by Sallis Chandler.

The moves come as the UK's biggest cut flower grower Lincsflora, which supplies UK Horticulture and Waitrose, prepares to close.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Phygelius

Phygelius

Masses of colourful tubular flowers can give these plants a substantial presence in the border, says Miranda Kimberley.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.


Opinion... Shining a light on trading with Europe

Opinion... Shining a light on trading with Europe

Accurate figures are notoriously difficult to get at, but without doubt the UK imports a great deal of its ornamental plant requirement.

Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles