Waitrose says the range is "longer lasting and easy to maintain making them perfect for those without a garden".
The spring range includes geraniums, petunias and begonias. And during the summer season, shoppers will be able to choose from geraniums, grandahlia and calibrachoa.
Waitrose claims the plants are grown in a "special soil" that is patented makes them easy to grow and that they last longer than normal flowers.
Waitrose "said: "The brand is Kado, they are the growers of the plant range. The soil is a patented soil which is full of the nutrients that plants need to grow, this means all you need to do is make sure you water the plant every few days, this allows it to be low maintenance to look after."
The Kado name – Japanese for ‘the way of flowers’ – and identity was developed by marketeers BETC because it is easy to pronounce in all nations.
Waitrose horticulture buyer Victoria Mason said: "Having fresh flowers around is helpful for the mind and body. And we know our customers are going to love the easy to care for Kado range. These low maintenance plants simply need to be watered every couple of days for them to thrive. The patented soil they are grown in is full of all the nutrients they need to bloom for months."
The Kado flower collection contains larger pots and hanging baskets for balconies and patios. The plants are suitable for indoors too.
Waitrose tested Kado dark red geraniums with 95 urban dwellers with little to no gardening experience, to understand if they were better and easier to look after than plants grown in a conventional way.
After a 12-week period data showed that approximately 80 per cent of participants considered KADO dark red geraniums to last longer, grow faster and to have a brighter colour. Furthermore, 84 per cent of participants agreed that they were an enjoyable plant to grow.
Kado flowers have a range of three products – 1-litre pots (£6.99), 11-litre patio pots (£24.99), and hanging baskets (19.99). The full flower range features the following: Geraniums, Petunias, Argyranthemums, Begonias, Grandalias, Mandevillas and Dianthus.
Kado says: "We have tested the performance of more than 20 varieties. We looked at how they were grown and how they performed in different soil types and pot sizes. We then assessed the speed of growth, strength, flower resilience and count for a season.
"We believe the varieties in our Spring and Summer collection deliver our promise of Longer Lasting Flowers – when watered consistently.
"We tested KADO flowers with 95 people living in urban areas (with little to no gardening experience) to see if they found KADO dark red geraniums easier to look after than plants grown in the conventional way.
"After a 12-week period, results showed that 80 per cent of participants considered KADO dark red geraniums lasted longer, grew faster and maintained a brighter colour. Furthermore, 84 per cent of participants agreed that they were an easy and enjoyable plant to grow."