Waitrose launches "misshapen" vegetables range

Waitrose has launched a range of misshapen seasonal vegetables as part of its new range, named "A Little Less than Perfect."

The range includes carrots, potatoes, onions and parsnips – all of which have imperfections, such as being misshaped, or having skin blemishes, splits or being broken. The grade two vegetables will come in larger bags, which the supermarket has suggested are great value for families. As the seasons change, so will the type of vegetables and fruit included in the selection.

The arrival of "A Little Less than Perfect" follows the introduction by Asda last month (January 2016) of a wonky veg box – the first such veg box from a major retailer. It also follows an overall increase in the sale of imperfect vegetables as the multiples come under increasing pressure to reduce food waste.

A Waitrose representative said: "Waitrose has long supported its farmers, buying as much of their crop as possible. 

The retailer first introduced a range of weather blemished apples more than nine years ago and if extreme weather such as hail affects a crop then Waitrose works with growers to try and get as much produce as possible to market. 

In this way, Waitrose has sold weather-blemished pears, apples, potatoes, green beans – also an assorted pack of misshapen tomatoes and many other types of less-than-perfect fruit and vegetables."

"In the last year alone, Waitrose has sold £1million apples with slight marks on their skin from the weather, but that still taste delicious.

The "A Little Less than Perfect" range will be available in 40 branches across the UK.

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