Waitrose increases market share with strong first-half growth, while Morrisons slips back

Supermarket Waitrose saw growth in sales of nearly 7 per cent for the six months to the end of July, following a number of new store openings and increased online presence.

Waitrose: online delivery rising sharply  - image:Waitrose
Waitrose: online delivery rising sharply - image:Waitrose

Its share of the grocery market rose by 0.2 per cent to 4.6 per cent. Profits also rose by 29 per cent over the period, while like-for-like sales showed a rise of 2.2 per cent.

The retailer, part of the John Lewis Partnership, opened four supermarkets and six convenience stores in the period, and also saw online sales grow by 50 per cent. It has rolled out its "Click and Collect" offer to most stores.

John Lewis Partnership chairman Charlie Mayfield cautioned: "Our rate of growth will remain positive but will be slower in the second half."

By contrast Morrisons, which lacks an online shopping offer, saw a drop in like-for-like sales of 0.9 per cent over the same period, and has since seen its market share slip by 0.2 per cent to 11.5 per cent.

The supermarket will attempt to make up ground lost to its "Big Four" rivals by opening an anticipated 20 convenience stores by the end of the year, following successful trials of its M Local format.


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