Vivid Arts backs Pet Pals with new media launch

Boxed resin guinea pigs could become the Christmas gift craze. Wirral-based Vivid Arts aim to follow the recent fads of meerkats and zhu zhu pets with its new Pet Pals.

The company sold 250,000 resin meerkat statues through garden centres in 2010, spurred by the creatures' popularity from the television advertisements.

"From our experience, Pet Pals has all the hallmarks of succeeding along the lines of the meerkats if the range developments come through," said marketing manager Paul McGuire:

"For the moment, we are working towards a 1 December launch for the Guinea Pig Pals, the first in the range. The interesting elements for us are that it is the first product we have boxed while also putting some effort in to the new media website interaction side of things."

McGuire said both initiatives have been well received and suggested that there was another level to go to with this type of product. "It's all good fun and the reaction wherever you go suggests they should do well."

Pet Pals will be available in four formats based on colour (brown/black) and hair texture (smooth/rough) at a RRP of £12.99.

The website will allow consumers to locate stockists, be part of "an owner's community" and learn more about range additions.

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