Vitax to expand production facilities following significant growth

The manufacturer and supplier of Slug Gone, Green Up, Q4 and Nippon, is expanding its operations following a season of significant growth.

Vitax, which is based in Leicestershire, is investing in the expansion of its production facility in Skelmersdale and warehouse in Coalville to meet demand for the 2017/2018 season.

"Each year Vitax invests in new products that gardeners want and need. Developing a range of specialist products, coupled with improved marketing of our core brands has contributed to a busy season," says Daniel Wilkinson, Vitax’s managing director.

"The surge in demand has highlighted the need to invest in our production facilities to not only meet future orders, but ensure we continue to deliver a first-class service to our customers.

"This year’s unexpected increase in sales across our complete range has highlighted areas for improvement and by expanding our Skelmersdale operations and warehouse facilities, we will continue to meet the orders placed by new and existing customers."

Although investment in the new facilities will take priority over the coming months, it is not the only investment the company will be committing to said Wilkinson: "During the past couple of years we have improved our marketing and packaging to help support garden centres promote key brands.

"This has included the re-design of many products as well as new, waterproof packaging. For the 2016/17 season we took it one step further by bringing brand consistency to both the commercial and retail side of the business with the launch of three new websites.

Wilkinson said the creation of Garden World, a consumer-led website developed to introduce and provide gardeners with information about Vitax, its product range and where products can be purchased has helped drive gardeners towards local stockists.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles