Vital Earth to distribute Bord na Mona peat-reduced to hundreds of UK garden centres

Compost producer Vital Earth has put together a distribution agreement with Irish peat board Bord Na Mona's peat-reduced brand GroWise.

Vital Earth said that together the two companies will spearhead the technology behind the horticulture market’s shift to wholly peat-free compost in line with the Government’s targeted date of 2020 and in the meantime enable UK retailers to ease their own transition to completely peat-free via a combined peat-free and peat-reduced offer.

The deal will mean Vital Earth, the largest producer of compost into the UK retail market and manufacturer of the largest range of peat-free growing media in the UK, working with the leading Irish pioneer of the commercial composting of green and biodegradable waste.

Bord na Mona representative Tommy Gill said:

"‘The commitment to quality is a key driver for this agreement, as both our companies products have come top in recent independent tests.

"We have invested heavily in a quality green waste composting and an innovation agenda driven internally  supplemented with plant growing trials in University College Dublin. GroWise, which launched a few months ago in the Irish market, has already taken significant market share."

Vital Earth MD Steve Harper said:

"Both companies are wholly committed to peat-free and by working together, we can make the changeover considerably easier for both the commercial and retail markets, including those resellers who have found an immediate and complete switch to peat-free difficult to achieve. 

They will now be in a position to help us educate all professional and amateur gardeners about the benefits of peat-free, by trialling both peat-reduced and peat-free brands along the way. 

"Meanwhile, Vital Earth and Bord Na Mona will jointly step up the production of composts, feeds and fertilisers made from recycled green waste in readiness for the increasing demand."

Vital Earth now has a range of more than 30 peat-free composts, including specialist blends like ericaceous and JI Nos 1, 2, and 3 equivalents.

It also makes the award-winning Chicken Poo fertilizer, a recycled chicken manure product, sourced from British free range hens, as well as a range of commercial peat-free composts for the grower and green roof markets.

Bord Na Mona is a €400m company operating in the renewable energy, resource recovery, clean air (through developing odour technologies) and water solutions businesses. resource recovery. 

It has undertaken not to open any new peat bogs as part of its sustainability plan and will continue to invest in peatland rehabilitation for leisure tourism and amenity use. 

The GroWise range offers multi-purpose and a selection of specialist compost blends all in peat-reduced formats using recycled garden waste as their main diluent as well as a range of decorative barks.

Harper added: "This agreement will make a major contribution to the peat-free revolution in the UK and sits well with both companies’ ambitions to  be the leaders in this new market.   Replicating Vital Earth’s green technology, developed and patented at our Ashbourne plant, has always been the company’s route to expansion and this agreement will lead on to considerably more positive impacts on the environment."


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