Visitor numbers up at Horti Fair

Director hails return of the 'wow factor' as exhibitors and visitors give positive response to show.

Horti Fair organisers, exhibitors and visitors gave a cautious thumbs-up to this year's show in Amsterdam last week.

Visitor numbers increased almost 20 per cent to 27,750, with 23,240 unique visitors from 67 countries. The show's new director Frans-Peter Dechering said that besides the improvement in visitor numbers, this year's event had seen "the return of the 'wow factor'".

Glasshouse technology firm Kubo's managing director Wouter Kuiper said: "We're heading in the right direction now, and if we stay on this path, Horti Fair will once again be the ultimate in international trade fairs for horticulture."

Frans van Zaal Totaal Techniek sales engineer Antonio dos Santos, a veteran who has attended for 20 years, said that holding the show in the same week as the other main Dutch floriculture events had been a positive move, adding: "I would prefer to have all three events in one building. But this show still has a future for us."

The addition of a fresh produce strand to the event "has made little difference" to the sort of visitors that he had seen, he said.

Fides marketing manager Mattijs Bodegom said he was "pleasantly surprised - the vibe is positive", but his fellow Dutch breeder Schoneveld's director Peter van de Pol had a more cautious, measured view of the show: "Horti Fair has been going down for five years and you can't turn that around in five days," he said.

For more Horti Fair news, see page 34.

Key Stat

Percentarge rise in visitor numbers to this year's Horti Fair in Amsterdam - 20%.


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