‘Virtual landscape’ proves winner in design contest for promenade

LDA design wins international competition for Blackpool seafront

By Rachel Sixsmith Visions of sand dunes and the Northern Lights have led LDA Design to win an international design competition for the redevelopment of Blackpool’s promenade. The company’s design of a “virtual landscape”, which will be created through a state-of-the-art laser show, has beaten entries from Paris, Amsterdam and Austria to become the winning design for the £21m redevelopment of the 3.2km promenade, dubbed “The People’s Playground”. LDA Design associate director Robert Aspland said: “At dusk a virtual landscape will emerge from the dunes and high above this a spectacular and unique aerial light show will be created — ‘the Northern Lights’.” The winning concept also includes plans to redevelop the promenade’s sea walls and to construct six new headlands. ReBlackpool, the urban regeneration company behind the project, held the design competition to help Blackpool become a top tourism destination once again. Chief executive Doug Garrett said: “Finding a design team to work with on this project has been an extremely competitive process, and the judging panel has had to work very hard to pick a winner — thankfully we were able to enlist the help of Blackpool residents whose feedback at public exhibitions was invaluable in helping us reach a decision.” ReBlackpool will now work with LDA Design in finalising its submission for The People’s Playground to the Big Lottery Fund’s Living Landmarks programme. The programme is awarding £140m across the UK to initiatives such as the People’s Playground, designed to inspire communities to transfer, revitalise and regenerate the places where they live.

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