Initial sales are strong with consumers attracted by its "combination of innovative decorative design, heavy duty structure and competitive price".
The VegTrug Windsor Collection comprises 18 designs in total from Shepherd’s Crook plant supports to garden pavilions. A number of obelisk designs include spirals, globes, shard and teardrop shapes as well as more traditional pyramids and arches. The products come in a choice of heights and three finishes including zinc powder coated black, natural rust and bright galvanized silver. All materials are a minimum of 6mm in diameter. The range is presented fully finished into retail as opposed to flat-packed for consumer self assembly. Recommended retail prices start at £12.99 for the Shepherd’s Crook design.Chief executive officer Joe Denham said: "These are really elegant products finished in lovely choices of contemporary and traditional style. The key point about them for the retailer is that they are fully finished products rather than self assembly, which ensures much better quality for the consumer and a much better first impression at point of retail."