The expansion is in response to overseas demand and follows a year of record sales in the UK, which has shown 32 per cent growth.
The move sees the UK company’s founding directors taking on new responsibilities. Paul Owen becomes managing director of the UK business and vice president of the US business. Joe Denham becomes chief executive officer in the UK and president and chief executive officer of the US business. Kosuke Kuwabara has been appointed as general manager of VegTrug USA Inc., which is based in Doylestown, Pennsylvania.
Parent company is Japanese garden business Takasho.
Denham said: "The company is now five years old and our runaway success in the UK and Europe combined with the backing of Takasho over the last two years has demonstrated massive export opportunities. Opening a company in the USA is one of the ways in which we intend to maximise our potential globally and continue the mission to make VegTrug a global brand."