Urge to preserve brings surge in larger punnet sizes, says Waitrose

Cherries - image: Sally Crossthwaite
Cherries - image: Sally Crossthwaite

Waitrose has seen surging demand for larger fruit punnet sizes this summer.

Sales of its 1kg strawberry punnet are up more than eightfold on last year, while its 800g Cherry Lovers box are up 38 per cent on last year, and is on course to become the season's second biggest seller in the category for the first time.

This is the third year that Waitrose has sold only British cherries during the season, and claims to be the only retailer to do so. Varieties stocked include, Kordia, Penny and Regina.

Waitrose soft fruit buyer Nicki Baggott said: "Although the season started approximately three weeks later, availability is good and the quality of the fruit right now is exceptional."

Explaining the trend to larger sizes, she said: ""The flavours are so good our customers tell us that as well as enjoying the fruits fresh, they’re preserving the flavours too by making jams, summer compotes and even bottling the cherries, which are delicious with added liqueurs."

British cherries are expected to remain in Waitrose branches nationwide until early September while British strawberries will be on sale until November.


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