UK growers hopeful of better poinsettia sales

Poinsettia sales from UK growers will be better this year because of the euro's strength against sterling hitting Dutch imports, according to growers.

Spray: expects exchange rates to reduce import levels
Spray: expects exchange rates to reduce import levels

Woodlark Nurseries' Colin Edwards said he sold his early blacked out crop that started on 1 November and there is "definitely the demand there" after import prices rose 20 per cent.

English growers can compete better on products such as cyclamen and other flowering pot plants, he suggested. Some garden centres have told him imported poinsettia is up from £2 to £2.80 for a 13-14cm pot. "I'm hearing less of 'I can get it cheaper from Holland'. This puts us on an even playing field."

Edwards has helped launch a poinsettia festival starting running in garden centres and in the media on 25 November. The campaign launches at Clifton Nurseries on 29 November and will also be at Millbrook, Grosvenor and Pentland garden centres. Roundstone, Hills and Woodlark are providing plants for the launch.

Pentland Plants owner David Spray said: "Exchange rates will reduce the numbers of poinsettia coming into the UK from Holland this year. This will add at least 15 per cent, which is quite a bit, and they don't travel well anyway. They're better bought locally. We now have better quality at the same price. In the past we were 10 per cent more expensive so we're optimistic this year."

Newey Group's Alex Newey said the crop is looking good but added: "There is not a volume retailer in the land that is looking to accept cost price increases." Cost price reduction by taking cost out of the supply chain is commonplace, he added. "As a group we have to be able to respond to that in a proactive way." He said there is "complete justification for increasing prices as a result of exchange rates" because no one expected Brexit.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next



Masses of colourful tubular flowers can give these plants a substantial presence in the border, says Miranda Kimberley.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.

Opinion... Shining a light on trading with Europe

Opinion... Shining a light on trading with Europe

Accurate figures are notoriously difficult to get at, but without doubt the UK imports a great deal of its ornamental plant requirement.

Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles