UK growers hopeful of better poinsettia sales

Poinsettia sales from UK growers will be better this year because of the euro's strength against sterling hitting Dutch imports, according to growers.

Spray: expects exchange rates to reduce import levels
Spray: expects exchange rates to reduce import levels

Woodlark Nurseries' Colin Edwards said he sold his early blacked out crop that started on 1 November and there is "definitely the demand there" after import prices rose 20 per cent.

English growers can compete better on products such as cyclamen and other flowering pot plants, he suggested. Some garden centres have told him imported poinsettia is up from £2 to £2.80 for a 13-14cm pot. "I'm hearing less of 'I can get it cheaper from Holland'. This puts us on an even playing field."

Edwards has helped launch a poinsettia festival starting running in garden centres and in the media on 25 November. The campaign launches at Clifton Nurseries on 29 November and will also be at Millbrook, Grosvenor and Pentland garden centres. Roundstone, Hills and Woodlark are providing plants for the launch.

Pentland Plants owner David Spray said: "Exchange rates will reduce the numbers of poinsettia coming into the UK from Holland this year. This will add at least 15 per cent, which is quite a bit, and they don't travel well anyway. They're better bought locally. We now have better quality at the same price. In the past we were 10 per cent more expensive so we're optimistic this year."

Newey Group's Alex Newey said the crop is looking good but added: "There is not a volume retailer in the land that is looking to accept cost price increases." Cost price reduction by taking cost out of the supply chain is commonplace, he added. "As a group we have to be able to respond to that in a proactive way." He said there is "complete justification for increasing prices as a result of exchange rates" because no one expected Brexit.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Albizia

Albizia

Fluffy flowers and bipinnate foliage make these rarely seen shrubs and small trees highly prized, says Miranda Kimberley.

Pots and containers

Pots and containers

Taking advantage of the latest available sizes, shapes and formats could help you boost production as well as sales, Sally Drury suggests.

Pest & Disease Management - Fusarium patch

Pest & Disease Management - Fusarium patch

Avoid damage to ornamental lawns and sports turf


Editorial ... Garden industry prospects and election pledges

Editorial ... Garden industry prospects and election pledges

After a disappointing rain-hit May, the garden industry will be heading into this weekend's second key bank holiday period buoyed by better weather - and a final boost for sales from publicity surrounding the RHS Chelsea Flower Show.

Farrer On ... Why we need a land strategy

Farrer On ... Why we need a land strategy

The idea that farming has something to do with housing supply may seem tenuous.

Dixon on... Progressive innovation

Dixon on... Progressive innovation

Horticulture is typified by innovative thinking. Leaders in change are producers of fresh produce propelled by cost reductions and price stagnation.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.