Carbon Gold commercial director James MacPhail said: "We have a lot of consumers in Europe including large-scale glasshouse growers in Holland. The Dutch are very open to new ideas so it's no surprise this is our primary market. The UK mindset has been less open to it."
At the show Carbon Gold launched its substrate additive Enriched Biology Blend, which combines biochar, bacteria, fungi and trace elements, after successful trials in a range of growing media. "Growers are seeing a 10 per cent yield increase in tomatoes," said MacPhail. "It would benefit any substrate system - they are sterile environments and an open door for disease. This helps create health, promotes nutrient uptake and plant vitality, and is Soil Association and Forestry Stewardship Council approved."
Russell IPM area manager Soliman Masaoudi said of its Optiroll blue sticky roll against western flower thrips in strawberries: "We have made an economical way to deploy the pheromone in a gel, which is placed every metre on the roll. It's half the cost of using dispensers."
His colleague Hussein Fawzi said of the yellow version of its sticky rolls: "Whitefly are attracted to a specific wavelength of yellow. This has come out of a three-year knowledge transfer partnership with Dr Clare Sampson of Keele University. These are not revolutionary, but each makes an impact."
On the company's iPest Plus pest monitoring and reporting app, he added: "We are seeing some interest in this in horticulture."
Also on the British pavilion, Biotechnica representative Dr Russell Sharp said: "With a new factory in Great Yarmouth, we can now expand our distribution of biostimulant products beyond the UK. We have a clear line to market via key partners and have had great success in finding quality people at the show."
He added: "We have had our products analysed in a lab in Ireland. What we don't have is field trial data. That's the priority for this year."