UK garden product exporters see success with Gardenex in Japan

British garden product suppliers at the Ifex/Gardex/Extepo held in Makuhari New City in Japan have reported success in developing export markets.

UK company Haws’ local agent received a number of orders for watering cans.  A new seed, feed and bulb tin and Haw’s steel gift vases and jugs also attracted buyers from garden centres, florist shops, DIY chains and departmental stores.

Bosmere Products saw interest shown by buyers from Japan, China and Korea.  Around 70 account possibilities came in from Bosmere's covers, garden bags, growing bags and wire plant supports. 

Hartley Botanic has been trading in Japan for the past five years, and concentrated on showing its Victorian glasshouses.  Its participation at the event resulted in around 100 enquiries with around 20 of these rated as possibilities for future business.

As a result of enquiries received at this year’s fair, the directors of Trimetals’ Japanese partner, GardenUp, have travelled to the UK to discuss increasing sales of Trimetals’ metal sheds in Japan. The range includes a bicycle storage unit that was specifically designed and produced for the Japanese market.  Trimetals, with the help of a number of partners, has increased export sales from five per cent to 15 per cent of its annual turnover this year.

It is the fifth consecutive year that Gardenex has organised the British pavilion at the fair. Gardenex commercial manager Charlie Parker said: "The Japanese companies that visited the stand were diverse and interesting.  As a direct result of the fair we have issued a number of sales leads to our member companies.  During the show we also renewed acquaintance with a South Korean distributor that met with British suppliers at the Gardenex offices last year."

 


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