UK apple and pear sales buoyant despite dip in harvest, says EAP

The recovery of Bramley apple sales this season has been among the positives for top fruit growers, the recent AGM of promotional body English Apples and Pears (EAP) heard.

Steven Munday - image: HW
Steven Munday - image: HW

Sales of eating apples to date were up 3.6%, Bramleys up 10.9% and pears up 0.8%, despite a crop which was around 5% lower than in 2015/16 EAP chief executive Steven Munday told meeting attendees.

The AGM, held on 28 March, was an opportunity to update stakeholders on EAP's programme ongoing change, Munday said.

"This includes the tightening of governance, the strengthening of the board, the outsourcing of the back office systems to British Growers Association, the introduction of the new 'Great British Apples' brand and the appointment of a new sole promotional agency, Richmond Towers."

Three new directors, Chris Browning, Philip Hermon and James Simpson were appointed for 2017/18. Fourayes managing director Phil Acock remains chairman.

NFU chief horticulture advisor Hayley Campbell Gibbons also explained to the meeting the challenges and opportunities that Brexit brings to top fruit and the wider produce sector.

  • Horticulture Week is investigating the how Brexit is impacting on the business plans of UK growers
    Let us know your views in confidence here: GROWER BREXIT IMPACT SURVEY 2017

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