Turnover of strawberry industry forecast to rise by 18 per cent this year

The UK strawberry industry is predicted to see an 18 per cent increase in turnover this year thanks to a larger growing area, an extended season, new varieties and innovative growing methods.

As the main season gets underway, industry body British Summer Fruits forecast a record yield of 76,000 tonnes worth £325m this year, up from £275m in 2014.

Chairman Laurence Olins said: "Sales of British strawberries reveal a robust and expanding soft-fruit category that is meeting growing consumer demand through modern growing innovations and higher yields. The berry industry as a whole continues to expand and UK strawberry growers are producing increasing volumes of quality strawberries."

This season's fruit is reported to be of high quality, with the warm, bright April boosting sugar production in the berries. Already this season, fruit grown under glass benefited from the sunniest winter in 80 years.

British strawberry production has risen by 36 per cent over the past five years. The season lasted just six weeks 25 years ago but now runs from March to December.


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