Treadstone launches Laura Ashley Caravan Daisy and Peter Rabbit at Glee

Treadstone Products, which has exclusive distribution of the Laura Ashley brand in the garden sector, is adding to its Laura Ashley branded garden accessories range with the launch of a completely new collection called Caravan Daisy at Glee 2015.

The company also markets the Peter Rabbit brand of children’s gardening and outdoor clothing featuring the characters from the popular cbeebies television series as well as The Good Life, a range of core gardening products.

Laura Ashley Caravan Daisy is a patterned suite of products and comprises light duty gardening gloves and serious gardening gauntlets, long handled trowels, forks and shovels with heart shaped blades and patterned overprinting. The range maintains its core essentials of wellingtons, clogs, umbrellas, a new design of kneeler and an adjustable garden apron.  Tools can be sold individually or in gift sets.  As with all Laura Ashley collections from Treadstone Products, Caravan Daisy is supported by the new Laura Ashley brochure together with merchandising planograms and POS display units.

UK head of garden retail Matt Thompson said: "Glee 2015 is a major opportunity for Treadstone Products to ‘return to the main stage’ in terms of branded product ranges like Laura Ashley.  Treadstone Products’ approach is all about supplying strong British brands which are fully researched, comprehensive and well presented, with full availability, efficient delivery and low risk entry for retailers.  Laura Ashley is one of the most iconic brands in the whole UK market and offers garden retailers an unsurpassed sales opportunity."

Treadstone Products also launched 35 Peter Rabbit at Glee and hopes to have the products in 300+ garden centres next season.

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